Sunday, September 19, 2010

Bentley “Jeckyll and Hyde”


When you’ve got a whole barrel full of money, that is, when you’re completely rich, you have the luxury of choosing your own ultra-fabulous car. And when you do, you want not only a beautiful interior and exterior, not only do you want a fabulously running car, you want it to say something! I don’t mean like knightrider, no, I mean you want it to be an expression of who YOU are. This is the Bentley “Jeckyll and Hyde.”

Be you evil? Be you nice? Be you a monster? Be you a professor of speed?

Designer Bora Kim didn’t just want one car. Thustly, there are two. This Jeckyll and Hyde concept goes along the lines of what Kim predicts will be the next wave of high-class cars – “Eco Luxury.” That being conscious of how what you’re purchasing is effecting the environment you’re going to drive it in. It’s just smart, yes?
The Jeckyll and Hyde differentiates itself from the eco-car movement a slight bit because it is meant to be “luxury.” Thus it aims to combine Art and Philosophy. This is meant to come out in the aesthetics of the car. The waves, the whooshes, the loveliness.

The car’s working bits! They are this: power generated from solar, wind, and electric sources. A moving surface which, like a sunflower, aims itself toward the largest sunlight source. When wind power is easier to access, it turns to that. The technology isn’t quite all there yet, but the idea in this concept is to change the minds of those with the cash first. Investing in technological breakthroughs in ecological safety methods is the new black.


Investing in intelligence, not size and material.Be you a lover of the darkness or of the light, all your green functions are yours to ride with. Both Jeckyl AND Hyde save the world with their wind power generators and flexible solar panels, for they are one, and when the root of all evil (cash money) is turned into planet-helping functions, the good shines through.

Designer: Bora Kim

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